Latoya Peterson

Publisher, Racialicious.com

@latoyapeterson

A certified media junkie, Latoya Peterson provides a hip-hop feminist and anti-racist view on pop culture. She is the Publisher of Racialicious.com, an award winning blog about race and pop culture. A prolific writer, she has written for Spin, Vibe, Marie Claire, The American Prospect, The Atlantic Blog, Bitch Magazine, Slate’s Double X, The Root.com and the Guardian. As a digital media consultant, she works with brands like NPR, Wikipedia, and Weber-Shandwick to provide demographic analysis, ideas on improving user experience, and specialized outreach. She is currently a John S. Knight Journalism 2012-2013 Fellow at Stanford University focusing on mobile technology and digital access.

Sessions

  • Saturday, 3:30 pm
    Garden Room A-B

    Unconference Session – Innovation and Trends in Video Storytelling

    More of a conversation than presentation, let’s get together and share some of the cool ways we’re using video to tell stories.

  • Saturday, 2:15 pm
    Garden Room A-B

    Unconference Session – How Do We Keep the “Story” in Alternate Story Form?

    Do we lose narratives with alternate story forms? Where's the context? This session encourages discussion about what works and what doesn't.

  • Saturday, 11:30 am
    Garden Room A-B

    Unconference Session – Is Tumblr the New Time, Inc.?

    Are journalists’ future homes in places that aren’t primarily about journalism, and should it be?

  • Thursday, 9:00 am
    Hospitality Room

    Intro to Design Thinking

    This session will be led by staff of Stanford’s world-renowned Hasso M. Plattner Institute of Design — commonly called the d.school.

  • Thursday, 9:15 am
    Grand Ballroom B, Garden Room AB

    Law School for Digital Journalists

    A full day of practical training, taught by leading experts on digital media law.

  • Thursday, 4:30 pm
    Bayview A

    Entrepreneurial Pop-Ups

    Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.

  • Thursday, 3:45 pm
    Bayview A

    The Rise of University News Startups

    J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

  • Thursday, 3:00 pm
    Bayview A

    Collaboration vs. Competition

    When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing.

  • Thursday, 2:00 pm
    Bayview A

    Engaging Audiences

    Just because you build it doesn’t mean they will come. A discussion of the four strata of engagement and successful engagement strategies.

  • Thursday, 1:15 pm
    Bayview A

    The Art of the Close

    Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal.