Mark Briggs

Director of Digital Media, KING Broadcasting Co.

@markbriggs

Mark Briggs is the author of Entrepreneurial Journalism, a book about the rise of journalism startups and how to start your own journalism business. It was published by CQPress and released in October 2011. Briggs is also the author of Journalism 2.0: How to survive and thrive in the digital age which was published by J-Lab and the Knight Citizen News Network in 2007 and downloaded as a PDF more than 200,000 times in English, Spanish and Portuguese. An updated version of the book, Journalism Next, was published by CQPress in December 2009. A revised edition will be published in Oct. 2012.

He is currently director of digital media for King 5 Television in Seattle and a Ford Fellow in Entrepreneurial Journalism at The Poynter Institute. Previously, he co-founded Serra Media, a Seattle-based technology company, and spent nine years running newspaper websites in Everett and Tacoma, Wash.

Sessions

  • Saturday, 3:30 pm
    Garden Room A-B

    Unconference Session – Innovation and Trends in Video Storytelling

    More of a conversation than presentation, let’s get together and share some of the cool ways we’re using video to tell stories.

  • Saturday, 2:15 pm
    Garden Room A-B

    Unconference Session – How Do We Keep the “Story” in Alternate Story Form?

    Do we lose narratives with alternate story forms? Where's the context? This session encourages discussion about what works and what doesn't.

  • Saturday, 11:30 am
    Garden Room A-B

    Unconference Session – Is Tumblr the New Time, Inc.?

    Are journalists’ future homes in places that aren’t primarily about journalism, and should it be?

  • Thursday, 9:00 am
    Hospitality Room

    Intro to Design Thinking

    This session will be led by staff of Stanford’s world-renowned Hasso M. Plattner Institute of Design — commonly called the d.school.

  • Thursday, 9:15 am
    Grand Ballroom B, Garden Room AB

    Law School for Digital Journalists

    A full day of practical training, taught by leading experts on digital media law.

  • Thursday, 4:30 pm
    Bayview A

    Entrepreneurial Pop-Ups

    Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.

  • Thursday, 3:45 pm
    Bayview A

    The Rise of University News Startups

    J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

  • Thursday, 3:00 pm
    Bayview A

    Collaboration vs. Competition

    When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing.

  • Thursday, 2:00 pm
    Bayview A

    Engaging Audiences

    Just because you build it doesn’t mean they will come. A discussion of the four strata of engagement and successful engagement strategies.

  • Thursday, 1:15 pm
    Bayview A

    The Art of the Close

    Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal.