Susan McGregor

Assistant Professor, Columbia School of Journalism

@susanemcg

Susan McGregor is an Assistant Professor at Columbia School of Journalism with the Tow Center for Digital Journalism. Prior to joining the school she was the Senior Programmer for Online News Graphics at the Wall Street Journal, where she was named as a winner in the Gerald Loeb Awards’ “Online Enterprise” category for her work on the Journal’s “What They Know” series. In June 2012, she and her team received a grant from the Brown Institute for Media Innovation to develop Dispatch, a mobile app for conflict reporting. A regular presenter on data journalism and visualization, her latest article on “Big Data” journalism will appear in a special issue of the IEEE’s Data Engineering Bulletin this fall.

Sessions

  • Saturday, 3:30 pm
    Garden Room A-B

    Unconference Session – Innovation and Trends in Video Storytelling

    More of a conversation than presentation, let’s get together and share some of the cool ways we’re using video to tell stories.

  • Saturday, 2:15 pm
    Garden Room A-B

    Unconference Session – How Do We Keep the “Story” in Alternate Story Form?

    Do we lose narratives with alternate story forms? Where's the context? This session encourages discussion about what works and what doesn't.

  • Saturday, 11:30 am
    Garden Room A-B

    Unconference Session – Is Tumblr the New Time, Inc.?

    Are journalists’ future homes in places that aren’t primarily about journalism, and should it be?

  • Thursday, 9:00 am
    Hospitality Room

    Intro to Design Thinking

    This session will be led by staff of Stanford’s world-renowned Hasso M. Plattner Institute of Design — commonly called the d.school.

  • Thursday, 9:15 am
    Grand Ballroom B, Garden Room AB

    Law School for Digital Journalists

    A full day of practical training, taught by leading experts on digital media law.

  • Thursday, 4:30 pm
    Bayview A

    Entrepreneurial Pop-Ups

    Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.

  • Thursday, 3:45 pm
    Bayview A

    The Rise of University News Startups

    J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

  • Thursday, 3:00 pm
    Bayview A

    Collaboration vs. Competition

    When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing.

  • Thursday, 2:00 pm
    Bayview A

    Engaging Audiences

    Just because you build it doesn’t mean they will come. A discussion of the four strata of engagement and successful engagement strategies.

  • Thursday, 1:15 pm
    Bayview A

    The Art of the Close

    Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal.