Will Sullivan

Mobile Products Manager, Broadcasting Board of Governors

@journerdism

Will Sullivan is the Mobile Products Manager for the Broadcasting Board of Governors, an independent federal agency that operates digital and broadcast properties including The Voice of America, Middle East Broadcasting Networks, Radio Free Europe and Radio Free Asia (Will’s service on the ONA board of directors is solely in his personal capacity and is not funded, sponsored, or endorsed by the BBG or the U.S. Federal government). He was previously the Director of Mobile News for Lee Enterprises and a 2010-2011 Donald W. Reynolds Journalism Fellow at the University of Missouri, where he studied mobile, tablet and emerging technologies. Before that, he was the Interactive Director of The St. Louis Post-Dispatch where he lead the organization’s mobile, social and multimedia initiatives. Sullivan was recently selected by Editor and Publisher as one of 2012’s “25 under 35” innovative young leaders in modern journalism. Sullivan’s work has won more than a dozen professional awards from organizations including the Online News Association, Society for News Design and National Press Photographer Association; projects he’s worked on have twice been declared finalists for the Pulitzer Prize and twice been named to Editor and Publisher’s annual list of “10 That Do It Right.” His personal website, Journerdism.com, was also recognized by Harvard University’s Nieman Journalism Lab as one of the 10 best “future-of-journalism” blogs. He’s the secretary of the Online News Association’s board of directors as well as a board member for the Society for News Design foundation and co-creator and co-director of the NPPA’s Multimedia Immersion. Sullivan also frequently offers strategic and technical consulting in emerging technologies, as well as hands-on training at organizations, universities, workshops and conferences around the world including the Knight Digital Media Center, South by Southwest Interactive and The Poynter Institute. He can be contacted at will [at] journerdism.com or on Twitter @Journerdism.

Sessions

  • Saturday, 3:30 pm
    Garden Room A-B

    Unconference Session – Innovation and Trends in Video Storytelling

    More of a conversation than presentation, let’s get together and share some of the cool ways we’re using video to tell stories.

  • Saturday, 2:15 pm
    Garden Room A-B

    Unconference Session – How Do We Keep the “Story” in Alternate Story Form?

    Do we lose narratives with alternate story forms? Where's the context? This session encourages discussion about what works and what doesn't.

  • Saturday, 11:30 am
    Garden Room A-B

    Unconference Session – Is Tumblr the New Time, Inc.?

    Are journalists’ future homes in places that aren’t primarily about journalism, and should it be?

  • Thursday, 9:00 am
    Hospitality Room

    Intro to Design Thinking

    This session will be led by staff of Stanford’s world-renowned Hasso M. Plattner Institute of Design — commonly called the d.school.

  • Thursday, 9:15 am
    Grand Ballroom B, Garden Room AB

    Law School for Digital Journalists

    A full day of practical training, taught by leading experts on digital media law.

  • Thursday, 4:30 pm
    Bayview A

    Entrepreneurial Pop-Ups

    Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.

  • Thursday, 3:45 pm
    Bayview A

    The Rise of University News Startups

    J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

  • Thursday, 3:00 pm
    Bayview A

    Collaboration vs. Competition

    When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing.

  • Thursday, 2:00 pm
    Bayview A

    Engaging Audiences

    Just because you build it doesn’t mean they will come. A discussion of the four strata of engagement and successful engagement strategies.

  • Thursday, 1:15 pm
    Bayview A

    The Art of the Close

    Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal.