Learn the 10 trends that are going to make a big impact in the coming year, from big data to digital identity authentication to … women. (Yes, they’re a trend!) Amy Webb returns to explain what the trends are, why they matter and highlight immediate practical use cases. Don’t be surprised if you’re chosen to help demo! As always, Amy will bring lots of never-before-seen prototypes as well as handouts and fun prizes.
There is an audio of this session at SoundCloud:
And two posts @storify:
And that’s that for the 10 Tech Trends for 2012!
As the audience has time to digest the session, some are chatting about women as the final tech trend.
The formal presentation is over, now for questions.
As Amy Webb finishes up, she challenges the audience to post their own top technology trends to: http://webbmediatrends.tumblr.com
The last trend?
Want to think about trends? Read SciFi:
Another trend Amy Webb isn’t mentioning: The trend of people coming from other sessions to hers.
After giving up the goods on how Webbmedia’s sausage is made, Amy Webb gets back to the final eight trends of the 10 to watch:
How do you know if something is REALLY innovative? What’s the next big thing? In the context of Pinterest, Webb reveals her five attributes of innovation:
@WebbMedia is deconstructing Pinterest history and innovation
As fast as Amy Webb is talking, she’ll be able to pack this hour with 3,000 trends.
Are we ready for Google Now?
Amy Webb’s session is the place to be right now.
It’s easy to let people know where you are geographically – we thought that back in 2007 – we knew that mobile and status-sharing were going to be very very important
We’re all instructed to open the coveted folder now. Inside, it’s filled with Webbmedia’s strategy for finding trends. “Why the hell would I do this?” Webb wants to give digital media orgs the tools to succeed.
Striking the right chord with video is difficult to do, Webb says.
“Monoboob” gets a mention — to the audience’s delight.
Pepsi is a company that sells pop, Amy Webb says, and yet — they’re succeeding online.
Amy Webb has captivated the audience:
The second trend: Video.
The session begins with the entire room getting a folder with instruction not to open it.