Your sports coverage may not have to rise to the level of the Olympics, but the lessons can be replicable. Listen as BBC staff deconstruct planning and executing 17 days of live video, mobile, highlights, results, schedules, TV listings, news, features and photos, including navigation and interface that seamlessly moved audiences to second screens.
Catherine Cloutier
Sep 21, 201211:10 am
Want to check out the BBC’s Olympics coverage? It’s available until Jan. 13, 2013 bbc.in/xODgyK #olympiantask #ona12
— Catherine Cloutier (@cmcloutier) September 21, 2012
.@caitoriordan says Olympic content is still available until Jan. 13, 2013. UK can see video but others can see text #olympiantask #ONA12
— Stefania Ferro (@cantcacheme) September 21, 2012
Cait O’Riordan’s advice for large-scale projects like the Olympics: “Deliver it early.”
BBC had commentators for all @olympics sports, all streams. Some were nonprofessional; just lovers of the sport. #bigbreak #ONA12
— Susy Jackson (@susyjacks) September 21, 2012
BBC Olympic coverage success came from “putting trust in the audience.” @caitoriordan #ona12
— kdmcBerkeley (@kdmcBerkeley) September 21, 2012
Downloading an app says someone’s invested&will explore it, says BBC’s Cait O’Riordan. More time spent w/Olympic app than mobile site #ona12
— Heather Billings (@hbillings) September 21, 2012
NBC producer comments at BBC Olympics coverage talk: Covering multiple time zones is hard. #ONA12
— Michael Keller (@mhkeller) September 21, 2012
Cait O’Riordan said she worked on the Olympics for two and a half years.
81 per cent of surveyed Britons said the #London2012 coverage made them feel better about the BBC. #OlympianTask #ONA12
— Lyndal Cairns (@lyndalcairns) September 21, 2012
#london2012 #olympictask numbers: 150m tweets abt games overall. Sentiment analysis – media AND public was huge positive, win for BBC #ona12
— Dave Earley (@earleyedition) September 21, 2012
Long-form streaming videos more popular than short clips in UK during 2012 Olympics #olympiantask
— Brian Howard (@massmediatalk) September 21, 2012
BBC’s Olympic mobile app got higher engagement (breadth of content, time spent) than mobile web #ONA12
— Steve Mulder (@MulderMedia) September 21, 2012
Most popular content for BBC durinf Olympics: Feck diving flop; badminton scandal; also Bolt’s win #olympiantask
— Stefania Ferro (@cantcacheme) September 21, 2012
“That it all worked seamlessly was a massive relief, and delivered huge numbers” – @caitoriordan on #olympictask for #london2012. #ONA12
— Dave Earley (@earleyedition) September 21, 2012
The @bbc Olympics review at #ONA12 is fascinating. The key for them was get it right day 1
— Dan Stamm (@danstamm) September 21, 2012
graph of usage by device by hours underscores the important of a seamless exp across all devices. #olympiantask #ona12
— Chienyi Cheri Hung (@cyhung) September 21, 2012
.@caitoriordan says BBC monitored viewership. Mostly solid audience throughout the day. Tablet use peaking in evening #olympiantask #ONA12
— Stefania Ferro (@cantcacheme) September 21, 2012
57M visits to bbc.co.uk, 111M video streams, reached 66% of British online population #OlympianTask #ON
— Craig Saila (@saila) September 21, 2012
111m video request across all platforms = 7063 hours of tv. #olympiantask #ona12
— Chienyi Cheri Hung (@cyhung) September 21, 2012
View from the back of #olympiantask at #ONA12. twitter.com/cmcloutier/sta…
— Catherine Cloutier (@cmcloutier) September 21, 2012
BBC made a live, interactive video player that covered each event. Making it work across platforms was a challenge #olympiantask #ONA12
— Stefania Ferro (@cantcacheme) September 21, 2012
BBC’s video showcasing its Olympic player promised features that weren’t yet built when it was being filmed #deadlines #OlympianTask #ONA12
— Craig Saila (@saila) September 21, 2012
How USA Today Sports rocked the Olympics with Headline Testing +57% Increase in Front Page CTR! #ona12 #OlympianTask twitter.com/VisualRevenue/…
— Visual Revenue (@VisualRevenue) September 21, 2012
.@caitoriordan says BBC had page for each olympian, sport, schedule, medal table. All about a “one-click” experience #olympiantask #ONA12
— Stefania Ferro (@cantcacheme) September 21, 2012
BBC offered 24 high-def streams across all four platform screens (phone, tablet, PC, & connected TV) #OlympianTask #ONA12
— Craig Saila (@saila) September 21, 2012
.@caitoriordan says BBC concentrated on giving viewers platform control, choice of sport, and setting digital standards #olympiantask #ONA12
— Stefania Ferro (@cantcacheme) September 21, 2012
1st televised @olympics was in 1948. First color broadcast in 1968. #BBC #ONA12
— Susy Jackson (@susyjacks) September 21, 2012
“What we wanted to achieve was nothing less than a complete re-envisioning of (Olympic) broadcasting.” – @caitoriordan #ONA12 #olympiantask
— Lyndal Cairns (@lyndalcairns) September 21, 2012
Cait O’Riordan shares a video recap of the 2012 Olympics in London to get the presentation started.
Ready to hear about BBC’s #OlympianTask at #ONA twitter.com/saila/status/2…
— Craig Saila (@saila) September 21, 2012
The #ONA12 session happening now about the BBC’s #London2012 coverage is one of three sessions we highlighted: ow.ly/dTADu
— ONA Mizzou (@ONAMizzou) September 21, 2012
We’re waiting for Cait O’Riordan’s presentation to begin. Follow along on Twitter using hashtag #olympiantask or #ONA12.