“It’s not just what it looks and feels like. Design is how it works.” — Steve Jobs. Companies like Apple and IDEO have demonstrated the role that design thinking plays in the creation of revolutionary, game-changing products. Yet even in 2012, news design is experiencing a great stagnation: too often, our products and platforms feel more like 2006. Learn strategies to show how design thinking can actually create efficiencies in a product development process that will always be strapped for time.
Session shout-outs:
David Wright of NPR gave terrific presentation re news related/design thinking @dwjr #ONA12 #ONAdesign
— PhotoWings (@PhotoWings) September 22, 2012
NPR’s @dwjr name drops @brianboyer at #ona12 #onadesign: “His style would challenge our agile on its best days.” #Respect.
— Jason Jedlinski (@JasonJedlinski) September 22, 2012
Not finished yet, but session by @dwjr is already the most informative, engaging well put together presentation #ona12 #ona12design
— Casey Thomas (@caseypt) September 22, 2012
+141 RT @yurivictor: The brilliance of @dwjr can’t fit in 140 chars. #ona12
— David Johnson (@darthcheeta) September 22, 2012
You may or may not have heard of agile development. But Dave (@dwjr) argues that as a technique it applies to more than traditional software products.
Agile requires a small, multidisciplinary team. Team must be empowered by management, and in return be accountable. – @dwjr #ONA12design
— Kevin Schaul (@kevinschaul) September 22, 2012
“If you’re not #agile, you’re doing it wrong.” – @dwjr #ONAdesign #ONA12
— Rachel Wright (@rewrightme) September 22, 2012
.@dwjr advocates working in agile fashion – solving problems in small chunks #ONAdesign
— Lisa Varano (@lisareports) September 22, 2012
However. Good user experience requires a culture that supports it:
Good experience thrives in organizations where design is respected — @dwjr #ona12design. AMENinstagr.am/p/P5LsWcqogo/
— Stephanie L. Smith (@Stephist) September 22, 2012
Technologists, product shepherds, user experience. Create a good experience. #ona12design @dwjr @unicorncamp #ona12 twitter.com/knightlab/stat…
— Knight Lab (@knightlab) September 22, 2012
You would think we’d understand this in the context of Apple products, but sometimes the obvious must be said out loud:
“When you craft an experience for people that is amazing, they will pay for it” (no matter what it costs). #onadesign #ona12
— Mindy McAdams (@macloo) September 22, 2012
Design thinking means putting the audience first (user-centered design) and thinking beyond “visual design”. Where to look for inspiration?
Design thinking can help context, research, empathy (user-centered) and synthesis/insights #ona12design #ona12
— Desair (Brown) Shaw (@desairbrown) September 22, 2012
How might we make better things? Strategy, money and technology. These problems go beyond visual design. #ONA12 #onadesign
— Paul Cheung (@pcheung630) September 22, 2012
You want to understand user experience? Spend a day at Disney World. Watch the granite under benches. #ONA12 #ONAdesign
— donica (@donica) September 22, 2012
Wow. @dwjr‘s user experience example of walkway material at Disneyworld was slightly mind-blowing #ONAdesign #ONA12 #AvoidIceCreamStains
— Adam Nekola (@nekolaweb) September 22, 2012
RT @cnewvine: Straight talk from @dwjr in #ona12design twitter.com/cnewvine/statu…
— Martina Castro (@martinacastro) September 22, 2012
There is a lot of competition for attention/eyeballs on the desktop (traditional or mobile). How to provide what customers are looking for?
“We are working in the future!” Good b/c fun. Bad b/c news design is stuck. Can’t keep up with audience expectations. – @dwjr #ONAdesign
— Rachel Wright (@rewrightme) September 22, 2012
Wake up. 152 choices on the top half of a typical desktop news page.Designers are using our own content to beat us up. #ONA12 #ONAdesign
— donica (@donica) September 22, 2012
News orgs: “We will lose audience because we are not providing the kinds of things that people expect.” #onadesign #ona12
— Mindy McAdams (@macloo) September 22, 2012
In design, our competitors are not other publications, but @flipboard, @gawker, @gmail, etc. – @dnjr of @npr at #ONAdesign #ONA12
— Adam Nekola (@nekolaweb) September 22, 2012
Design is a way of looking at the world. It transcends product and it critical to the future of journalism.
“Design is how it works”, said Steve Jobs. NPR Director of Design David Wright tells how that transfers to journalism. #ONA12 #ONA12design
— Heikki Pölönen (@hesep) September 22, 2012
McClean’s Magazine captured this session in a @Storify:
ONA Student Newsroom report from Casey Capachi:
For NPR, the saying “mobile first” already applies to the way many of their listeners access stories. And, according to David Wright, digital design director at NPR, they may someday emerge as one of the first news organizations among their competitors to have more mobile than desktop traffic.
http://newsroom.journalists.org/2012/09/23/nprs-david-wright-on-designing-the-storytelling-experience-for-mobile/