NASA’s Jet Propulsion Laboratory leads the $2.5 billion Mars Science Laboratory mission, which dropped the 1-ton Curiosity rover on the Red Planet’s surface Aug. 5. It’s an institution of 5,000 people studying theories and science often too complicated to pronounce, making it all the more more impressive that its inventive social media team managed to explode the Internet, building 1.1 million Twitter followers for the mission. Join us for a conversation with team members to see how they crafted a personality for their brands — plus some cool memes and videos from landing night.
$11,000 or so to make ‘Seven minutes of terror’ – seen 5-million+ times
Here’s how you can share ‘Seven minutes of terror’ from NASA http://youtu.be/Ki_Af_o9Q9s
Here’s a good shot of #SpotTheShuttle over San Francisco this morning from #ONA12 participant
Lots of people raise hands when asked if they sneaked out of #ONA12 today to see Space Shuttle Endeavour fly over San Francisco #SpotTheShuttle – anyone get a good photo?
NASA goes social