You’re already on Twitter and Facebook, and Pinterest is calling your name, but how many more social platforms can you handle? How can you gain an “early mover” advantage on the most promising platforms and ignore the rest? Our panelists demonstrate effective strategies for quickly experimenting with new social platforms with a minimal time investment. From Pinterest, Instagram, Google+ and Foursquare, see real-life examples of experiments that worked — and others that didn’t. Learn how to use social analytics to evaluate and predict the value of emerging social platforms, and know when and how to call it quits when one doesn’t deliver.
And a summary of those beta tips:
Another tool shared in the back channel:
A: @sclary – get a beta invite? Claim your name! Then you might ask someone on the team to casually watch. Don’t ignore – take advantage of beta invites.
@faraichideya – KeepUp also means to keep a handle on your sanity. Find those superusers – why are they focused on this platform?
@phoebedoris – You’re going to claim your name. You’re going to explain this to your boss in one line. Then think about one story you can test. ID what you have to do differently to share that story. Now you know what it takes.
Q&A: USNews – “KeepUp” is the big problem for anyone trying to get into social media … when do you find the time to delve into everything and figure out what is good for your traffic?
Pinterest for men?
Q&A on gender cont’d: Google+ is the opposite of Pinterest – it’s mostly male. @phoebedoris notes that the image sharing she is doing works better on Tumblr than Pinterest.
Q&A: my question is about the gender divide – I don’t think I know a guy who uses Pinterest.
It’s fine to drill down and say that this type of content applies to a specific demographic or assume that early adopters are the same demo as more mainstream users. @phoebedoris
Maybe sports page on Pinterest cause it’s women looking at guys (great bodies)
Q&A: @faraichideya notes that audio does not go viral like video – probably only a fraction of reporters use raw audio compared to raw video. Examples of RadioLab use of audio from @sclary – And shoutout to SoundCloud from @phoebedoris
Back-channel chatter about using Spotify, @faraichideya
Q&A: How are you measuring quality of engagement?
Twitter has the most return for me – @faraichideya
Be conscious of types of posts that get traction – @phoebedoris
Twitter is our bread-and-butter at breaking news – @sclary
The recommendation not to let personal bias affect business judgment resonated with the audience:
Stephanie’s discussion of Google+ led to a lot of back channel chatter:
Stephanie Clary @sclary of Breaking News now says its Google+ page is #3 for referral traffic. Clary says it helps they had one person, Amy Duncan @amydunc, own it.
Stephanie @sclary is talking about Google+ — now #3 with referrals to BreakingNews site. And don’t use your personal bias about a platform to avoid using that platform at work.
Panelists also talk about the tension of managing personal and professional lives:
Discussion about new platforms – @faraichideya compares Twitter to TheWell – @phoebedoris shares how to incorporate Tumblr
Stephanie – @sclary – provides a case study of how the Seattle Times used GoogleWave in real-time reporting after high profile murder. “We never used Wave again.” (No one else did either – laughter)
Two tweets reflect @WebbMedia earlier point about mobile:
How are the panelists using these tools? What social do you check when waking up?
Panel kicks off with short statements about how panelists use social media [pix] https://twitter.com/kegill/status/249269408856432640