More than a quarter of the television audience is online when they’re watching traditional television. And 30 percent of that group is on Facebook, talking to their friends — and posting about the shows they’re watching. For news entities, this presents an unparalleled opportunity to garner reaction from all corners of their viewing public, leading to insights and editorial situations that are as exciting as they are unpredictable. We speak with four of the leading names in the new era of #socialtv about what they’re doing today, and what they’ll be doing soon to incorporate the news consumer in the very product they’re watching, on-screen, online and on mobile devices.
evonnebenedict
Sep 22, 20124:35 pm
Reality check> TV producer: “My social tv show failed because sales couldn’t sell it.” #socialtv #ONA12
— Carol Fowler(@carolfowler) September 22, 2012
Social TV can help expand your audience
Use social to bring in a larger audience; don’t limit it to current viewers. It’s like diff demos watch diff newscasts. -me #ona12 #socialTV
— Nicole (@notblue) September 22, 2012
The social TV process starts with TV.. so know TV.
Be a TV producer 1st, then understand social. Still need to create good TV #socialTV #ona12
— Jodi Leese Glusco (@jmgl) September 22, 2012
Promote web on TV
Don’t drop web promos from TV newscasts, add to them, @corybe. specific call to action#socialTV #ona12
— Jodi Leese Glusco (@jmgl) September 22, 2012
Newsroom leaders need to think Social TV
Local tv is “tough, doing more with less” says @corybe “Comes down to leadership” in creating #socialtv #ONA12
— Carol Fowler(@carolfowler) September 22, 2012
Don’t have time? No newsroom interest? Just do it.
“You have to make your own success story. Don’t wait for someone to assign it to you.” – @corybe #newsocialtv #socialTV
— Lisa Varano (@lisareports) September 22, 2012
Pay attention to the young people on your staff
Trust the young people on your staff, says @gabethewp. Agreed. They know “what’s cool” first, usually. #ONA12 #socialTV
— Brian J. Manzullo (@BrianManzullo) September 22, 2012
Where to start in Social TV – digital?
Don’t know where to start? Produce for digital first, then take to tv, advises @gabethewp #socialtv #ONA12 “It has worked in sports” @espn
— Carol Fowler(@carolfowler) September 22, 2012
Is the key to Social TV include new types of shows?
Start thinking about innovating different types of programs in newscast and make a different show (hmm…@evblive-ish?) #SocialTV #ONA12
— Tauhid Chappell (@TauhidChappell) September 22, 2012
“The more you can make the 2nd screen elegant and not disrupt the on-air coverage — that’s the target” @gabethewp #newsocialTV
— Rachel Wright (@rewrightme) September 22, 2012
.@corybe: @trendrr launching local analysis tool soon. #socialTV #ona12
— Niketa Patel (@Niketa) September 22, 2012
@gabethewp In TV, it’s not just people tuning in, it’s about keeping them. And that’s what social has been able to do. #ona12, #socialtv
— Marie Tessier (@Suffragist) September 22, 2012
Encouraging to see so many tv ppl here. At #ona09, they were practically nonexistent. Great to see tv taking web seriously #ona12 #socialTV
— Nicole (@notblue) September 22, 2012
Panel on #socialTV @espn @gabethewp mentions viewers as fans watching local tv. Treat them like loyal fans. Harness enthusiasm. #ONA12
— Dr. Syb (@drsyb) September 22, 2012
I will say as a social media producer I do love likes, but I’ve really been looking at “talking about this” more and more #socialTV #ONA12
— Tauhid Chappell (@TauhidChappell) September 22, 2012
How to measure social media success? “It’s about relevance” not numbers of followers. More “focus on engagement” now. #socialtv #ONA12
— Carol Fowler(@carolfowler) September 22, 2012
Insert your content and talent into conversations that are already happening on Twitter during live events, says @gabethewp #newsocialtv
— Lisa Varano (@lisareports) September 22, 2012
.@corybe: 1 thing newsroom should steal from sports programs is figuring it out how to make it look good visually (production). #NewSocialTV
— Tauhid Chappell (@TauhidChappell) September 22, 2012
Twitter is “simple and mobile” – it’s been “quite easy” to get adoption of social media at ESPN. #ONA12 #socialtv
— Carol Fowler(@carolfowler) September 22, 2012
It’s a nice change of pace to talk about broadcast journalism converging w/ online journalism, btw– but I’m a wee biased ha #socialTV #ona12
— Kaitlin Flanigan (@KaitlinFlanigan) September 22, 2012
Sports: ahead of news orgs when it comes to #newsocialtv and real-time – @gabethewp
— Rachel Wright (@rewrightme) September 22, 2012
Your show might only be on for an hour. Must engage with viewers for other 23 hours, says @gabethewp from ESPN. #newsocialtv
— Lisa Varano (@lisareports) September 22, 2012
This #socialtv session is kicking butt so far #ONA12
— Elyse Russo (@elyserusso) September 22, 2012
Social TV Strategy #4: Reward your most influential fans. Great way to beta test new products #ONA12 #newsocialtv
— Angie Low (@myalow) September 22, 2012
Social TV strategy #3: Blend content with utility. Alarm clock app with news & weather #ONA12 #newsocialtv
— Angie Low (@myalow) September 22, 2012
Social tv strategy #2: Push into community advocacy role. #ONA12 #newsocialtv
— Angie Low (@myalow) September 22, 2012
“Be part of every conversation you can be around news.” #socialtv #newsocialTV #ONA12
— Mike Roe (@MikeRoe) September 22, 2012
“TV start screen will be most powerful in all media” #socialTV #ona12
— Anne Godlasky (@annieisi) September 22, 2012
45% of US tablet owners use tablets daily in front of tv. #socialtv #ONA12
— Carol Fowler(@carolfowler) September 22, 2012
Start screens are next thing for social tv “to suggest things you may want to watch” #socialtv #ONA12
— Carol Fowler(@carolfowler) September 22, 2012
Social media drives tv viewing. “As tweets draw closer to airtime, has positive correlation, esp with live events.” #socialtv #ONA12
— Carol Fowler(@carolfowler) September 22, 2012
“New era of social TV” with @gabethewp @breakingnews and @kategardiner #ONA12 twitter.com/TauhidChappell…
— Tauhid Chappell (@TauhidChappell) September 22, 2012
Looks like we are using hashtag #socialTV