For the fourth year in a row, J-Lab: The Institute for Interactive Journalism, presents a half-day of conference workshop that focuses on the specific challenges confronting entrepreneurial news start-ups.
Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal.
Just because you build it doesn’t mean they will come. A discussion of the four strata of engagement and successful engagement strategies.
When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing.
J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.
Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.