Scott Dailard

Partner, Dow Lohnes PLLC

Scott is a partner at Dow Lohnes where he leads the adversiting, privacy and promotions practice. Scott advises on all issues and transactions relating to online and offline marketing and promotion of products and services and consumer transactions. He counsels clients in many industries, including leaders in digital media, newspaper and magazine publishing, education, consumer products, broadcast and cable television, telecommunications, energy and financial services. His practice embraces all advertising, marketing, promotions and privacy issues, including the prepublication review of advertising claims and their substantiation and application of consumer protection, marketing and intellectual property laws and laws governing rights of publicity and privacy.

Scott also advises on sweepstakes and contests, loyalty reward programs, rebates, social media and other popular consumer marketing programs. He represents companies in advertising litigation in federal and state courts and in regulatory matters before the National Advertising Division (NAD), the Federal Trade Commission, and state and local enforcement agencies.

Scott also drafts and negotiates contracts for advertising and marketing-related transactions and ventures, including sponsorship, agency, co-promotion, and licensing agreements.

Scott is a well-known public speaker on advertising, marketing, and Internet law issues. He is a graduate of the U.C. Berkeley Law School (JD, 1990), and Harvard College (BA, 1986).


  • Saturday, 3:30 pm
    Garden Room A-B

    Unconference Session – Innovation and Trends in Video Storytelling

    More of a conversation than presentation, let’s get together and share some of the cool ways we’re using video to tell stories.

  • Saturday, 2:15 pm
    Garden Room A-B

    Unconference Session – How Do We Keep the “Story” in Alternate Story Form?

    Do we lose narratives with alternate story forms? Where's the context? This session encourages discussion about what works and what doesn't.

  • Saturday, 11:30 am
    Garden Room A-B

    Unconference Session – Is Tumblr the New Time, Inc.?

    Are journalists’ future homes in places that aren’t primarily about journalism, and should it be?

  • Thursday, 9:00 am
    Hospitality Room

    Intro to Design Thinking

    This session will be led by staff of Stanford’s world-renowned Hasso M. Plattner Institute of Design — commonly called the

  • Thursday, 9:15 am
    Grand Ballroom B, Garden Room AB

    Law School for Digital Journalists

    A full day of practical training, taught by leading experts on digital media law.

  • Thursday, 4:30 pm
    Bayview A

    Entrepreneurial Pop-Ups

    Have a challenge? Work with our presenters for one-on-one consults in which they lend their expertise to help you solve your biggest struggle.

  • Thursday, 3:45 pm
    Bayview A

    The Rise of University News Startups

    J-Schools are launching news sites as outlets to teach students both reporting and entrepreneurship skills. Hear about several models that are working.

  • Thursday, 3:00 pm
    Bayview A

    Collaboration vs. Competition

    When should a news start-up partner with a mainstream news outlet? A look at collaboration models, do’s and don’ts and guerrilla marketing.

  • Thursday, 2:00 pm
    Bayview A

    Engaging Audiences

    Just because you build it doesn’t mean they will come. A discussion of the four strata of engagement and successful engagement strategies.

  • Thursday, 1:15 pm
    Bayview A

    The Art of the Close

    Journalists are great at producing content and covering stories. Ask them to sell an ad, though, and generally they can’t close the deal.