Just because you build it doesn’t mean they will come. A new J-Lab/McCormick Foundation survey finds that online news start-ups can use social media tools to distribute content, market their sites and track users. But most say they can’t lasso data to track whether they are turning users into supporters who will help their sites survive. A discussion of the four strata of engagement and successful engagement strategies.
- 2:00 pm
- Bayview A