Real Metrics: Grow and Manage Your Numbers

What if you don't have a Google Analytics jockey on staff to help understand the data? Which metrics are really the ones to look at to make decisions about your site? In this hands-on, real-case workshop, find out how to use Google Analytics to build a 12-month growth plan, how to work with metrics to focus your editorial, and how to manage and evaluate your referral traffic from trainers for both the Knight Community Information Challenge and the Knight Digital Media Center at Annenberg School of Journalism/USC.


  • Slides
  • Speaker Resources