{"id":1206,"date":"2012-09-16T13:24:32","date_gmt":"2012-09-16T17:24:32","guid":{"rendered":"http:\/\/ona12.journalists.org\/sessions\/have-an-impact-then-measure-it\/"},"modified":"2012-09-16T13:24:32","modified_gmt":"2012-09-16T17:24:32","slug":"have-an-impact-then-measure-it","status":"publish","type":"ona_session","link":"https:\/\/ona12.journalists.org\/sessions\/have-an-impact-then-measure-it\/","title":{"rendered":"Have an Impact. Then Measure It"},"content":{"rendered":"<p>Measuring your audience is one thing. Measuring your impact as a journalist is definitely another. Modern technology enables better quantitative and analytical tools, conceivably offering better ways to evaluate the results of journalism. But it\u2019s possible to devise a way to more concretely \u2014 albeit still imperfectly \u2014 define what impact means. We could borrow from, use, adapt or learn from science, baseball, non-profits, social entrepreneurship, even car manufacturer websites and pharmceutical drug trials. <\/p>\n<p><b>Resources<\/b><\/p>\n<li><a href=\"http:\/\/www.slideshare.net\/greglinch\/ona12-how-to-better-measure-the-impact-of-journalism\" target=\"_blank\">Slides<\/a><\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1348227000,"end_time":1348230600,"moderators":[],"hashtag":["#ONAimpact"],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[""],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/sessions\/1206"}],"collection":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"wp:attachment":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/tags?post=1206"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/event?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}