{"id":1217,"date":"2012-09-16T13:24:32","date_gmt":"2012-09-16T17:24:32","guid":{"rendered":"http:\/\/ona12.journalists.org\/sessions\/friday-night-networking-keynote-nasas-jpl-social-team-members\/"},"modified":"2012-09-16T13:24:32","modified_gmt":"2012-09-16T17:24:32","slug":"friday-night-networking-keynote-nasas-jpl-social-team-members","status":"publish","type":"ona_session","link":"https:\/\/ona12.journalists.org\/sessions\/friday-night-networking-keynote-nasas-jpl-social-team-members\/","title":{"rendered":"Friday Night Networking Keynote: NASA&#8217;s JPL Social Team Members"},"content":{"rendered":"<p>\nNASA\u2019s Jet Propulsion Laboratory leads the $2.5 billion Mars Science Laboratory mission, which dropped the 1-ton Curiosity rover on the Red Planet\u2019s surface Aug. 5. It\u2019s an institution of 5,000 people studying theories and science often too complicated to pronounce, making it all the more more impressive that its inventive social media team managed to explode the Internet, building 1.1 million Twitter followers for the mission. Join us for a conversation with team members to see how they crafted a personality for their brands \u2014 plus some cool memes and videos from landing night.<\/p>\n<p><b>Resources<\/b><\/p>\n<li><a href=\"http:\/\/ona12.journalists.org\/files\/2012\/10\/ona12_keynote.ppt\" target=\"_blank\">Presentation<\/a> (download)<\/li>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1348250400,"end_time":1348254000,"moderators":[],"hashtag":["#ONA12keynote"],"soundcloud":[],"scribble":[],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":["<iframe width=\"560\" height=\"340\" src=\"http:\/\/cdn.livestream.com\/embed\/ona09frontendsessions?layout=4&clip=pla_7e575a6b-6930-4db1-aa8a-344c6c1b9150&color=0xe7e7e7&autoPlay=false&mute=false&iconColorOver=0x888888&iconColor=0x777777&allowchat=true&height=340&width=560\" style=\"border:0;outline:0\" frameborder=\"0\" scrolling=\"no\"><\/iframe>"],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/sessions\/1217"}],"collection":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"wp:attachment":[{"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/tags?post=1217"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona12.journalists.org\/wp-json\/wp\/v2\/event?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}